why plant trees?
With over 123 million hectares of native forests, Australia has the seventh largest forest area in the world, making up three per cent of the Earth’s forests. These forests are unique and varied – ranging from ancient Gondwana rainforest and tropical mangroves to extensive bush lands made up of native acacia, melaleuca and eucalyptus trees. Our pledge is to plant trees across Australia to recover forests affected by the 2019-20 Black Summer Bushfires and restore native habitat vital for wildlife.
Restoring forests also means restoring habitats for our terrestrial buddies. Healthy forest ecosystems support higher biodiversity and are more resilient to the stressors of climate change which is a win win for us.
restoring native forests
By planting one tree for every garment sold, we are able to assist native vegetation in growing back, while also improving soil quality, preventing erosion, and controlling invasive species - which can be particularly aggressive after forest fires without intervention.
reducing the impacts of the bushfires
To help prevent bushfires in Australia from spreading catastrophically, young, healthy forests are essential in helping to suppress future wildfires, as well as being able to reduce the impact of smoke on native ecosystems.
where are we planting?
what trees are we planting?
Our partners choose native trees that will bring the greatest overall benefit to the ecosystem and region. This includes various types of native trees and companion plants. Depending on the specific needs of each section of habitat being restored, native trees may include Acacia, Banksia, Eucalyptus, Melaleuca, and many other native species.
the black summer bushfires
It is estimated that more than 1 billion animals were killed in the 2019-20 Black Summer Bushfires fires...and yes...that's billion with a B and from that, roughly 8,000 koalas may have perished directly in last year’s bushfires, and the loss of eucalyptus trees and water supply will continue to affect them as recovery slowly starts to take place. About 30% of their key habitat has been destroyed, so planting trees is something that will make an incredible difference, not only immediately, but for generations to come.
the plan for the future
Australia’s forests need active management in order to improve their health, protect wildlife, and reduce the risk of catastrophic wildfires in the future. Our projects work with local landowners and environmental organisations to improve the health of Australian forest and bush lands. As well as recovering fire-damaged lands, our support for reforestation in Australia will help restore habitat for native species that depend on these environments, such as koalas, echidnas, sugar gliders and other wildlife found nowhere else in the world.