Our Brand Heart

The five colours you see in our Origin design each stand for a core pillar of what Wolf Bear Collective deeply believes in.

Green “wild life”

The heartbeat of the untamed, the very essence of the wild. We’re committed to safeguarding every gift this planet has given us, and we’re driven to give back to the wild places that made us want to start this in the first place.

Sand “the pack”

A reflection of each and every one of you, our untamed, fierce tribe. We’re a mix of artists, musicians, free-spirited wanderers and fearless explorers. What binds us is a shared belief that this Earth is a precious gift, one we hold dear. So let’s unite in spreading the message about how each of us can contribute to positive change.

Sky blue “new horizons”

The fresh frontiers we’re all chasing. It’s not limited to new gear or technologies. It’s our own aspirations in product development, or your next adventure. These are ventures we can embark on together. Your input is the bedrock of our progress, always welcomed and greatly valued.

Dark blue “the adventure”

The insatiable craving for adventure. The yearning for new experiences is what drove us to create these pieces. They’re a canvas for you to declare, loud and clear, that you’re a true wild wanderer, eager to explore the uncharted.

Dust “sustainability”

The ground we stand on, and the work of treading lighter on it, as a company and as individuals. We make in cotton, organic cotton and recycled poly-cotton blends, and our beanies are knitted from recycled wool. Online orders go out wrapped in tissue in a post satchel, with one postcard telling you a bit about who we are. No boxes, no filler.

We’re not there yet. But we know which way we’re walking.