pledge to the planet

why reforestation matters

We get it. Forests and mangroves are the real MVPs when it comes to keeping our planet healthy and diverse. That's why, for every product you snag, we're throwing down and planting five trees. It's our way of giving back to these crucial ecosystems.

Forests aren't just cool hangouts for plants, animals, and bugs; they're also covering a whopping 31% of the Earth's turf. But here's the kicker: since 1990, we've lost nearly 1 billion acres of forests, thanks to stuff like farming, mining, and cities gobbling up land.

Deforestation? Yeah, it's a big deal. It messes with biodiversity, trashes soil and water quality, and cranks up the heat on climate change. That's why we're all about that forest restoration life. It's like hitting the reset button on habitats, job opportunities, and fighting climate change.

And get this: forests and nature-based fixes could knock out a third of the world's emissions by 2030. But here's the gut punch: we're still losing tree cover like it's going out of style. Last year, we kissed goodbye to 11.1 million hectares of tropical trees, and the Amazon? It's taken a hit, too — losing 17% of its lushness in the past half-century.

We're feeling the heat, and we're stepping up to the plate. That's why we're planting 5 saplings with every purchase you make. Join the squad, and you're not just getting top-notch gear; you're jumping in on the mission to give our planet a much-needed tune-up.

why mangroves?

Mangroves are like nature's superheroes, thriving in the toughest spots — hot, muddy, and salty. They're not just chillin' there; they're doing some serious heavy lifting. They soak up carbon like nobody's business, storing it away in their soils. And they're not selfish either; they're dishing out food, fuel, and cash to millions of folks.

Healthy mangroves aren't just a one-trick pony. They're throwing the ultimate underwater party, hosting coral and thousands of fish species. Indonesia's rocking the mangrove scene, leading the charge in protecting these vital ecosystems.

So let's team up and be the change-makers our planet needs. Together, we've got the power to keep this place green and thriving for the next generation coming up.


tonnes of CO2 offset


days of employment created


Nature is our ultimate ally in the fight against climate change. Restoring nature through tree planting isn't just good for the planet; it's a game-changer for ecosystems and local communities. Trees act as carbon warriors, absorbing and storing carbon dioxide through photosynthesis. But for them to truly shine, they need to keep growing and standing tall. Plus, trees help prevent soil erosion, provide cozy homes for animals, amp up biodiversity, and offer essential resources for communities.

With roughly 3 trillion trees on Earth (half of what we had 12,000 years ago), and humans chopping down about 15 billion trees annually, preserving existing forests is vital. But we also need to roll up our sleeves and get planting. Restoring degraded land and ecosystems is key, planting the right trees in the right places, and making sure they stick around for the long haul.

The amount of carbon dioxide a tree sucks in varies depending on its type, surroundings, age, and more. Take, for example, the Acadian tree, which can stash away about 1.1 tons of CO2 during its lifetime. Then there's the Douglas Fir, hoarding around 1.08 tons, and the Mangrove tree, locking away approximately 0.31 tons. These numbers might shift as we learn more, but one thing's for sure: trees are superheroes in the carbon game.

With nearly 400,000 plant species known to science, there's a world of options. Different trees thrive in different places. Through our partnership with veritree, we work with tree planting organizations worldwide. They team up with local communities, ensuring the right trees go in the right spots at the right times.

Our partner, veritree, is on a global mission. They're out there verifying tree planting projects in spots like Kenya, Rwanda, Tanzania, Canada, the United States, and beyond. With their ground-level monitoring tools, they're making sure every tree counts, tracking impact data transparently, and making the world a greener, healthier place for all.