Harry and Ness, the founders of Wolf Bear Collective, may not be familiar to you, despite the fact that you may have already seen their iconic tattoos or even worn their gear. However, there is much more to this collective than meets the eye. With a steadfast commitment to authenticity, quality, and a shared love for all things wild and free, Harry and Ness are redefining what it means to live life on your own terms.

Their journey with Wolf Bear Collective began during a camping trip to the Wombeyan Caves, where they sought refuge in the vastness of nature, embarking on a personal quest for self-discovery and seeking to escape the hustle and bustle of the world. After returning, Wolf Bear Collective came to life.

Now, they are eager to share their story, speaking from their hearts and providing a glimpse into the beginnings of their journey, and most importantly, the profound reasons that continue to inspire them.

“To protect our planet so our children's children could experience the same awe inspiring nature we have.”

My childhood in England was filled with thrilling outdoor escapades, where muddy adventures and den-building often resulted in scrapes and bruises. Yet, amidst constructing treehouses that fuelled my imagination for the next grand expedition, one thing was certain—I bloody loved being outdoors.

Ness and I shared remarkably similar upbringings. She grew up on a vast 72-acre property in Tasmania, constantly immersed in mucky explorations and an insatiable appetite for discovering new wonders. Despite appreciating her remote upbringing, Ness always harboured a yearning to venture beyond and explore the boundless offerings of the world.

Our meeting forged an unbreakable bond, as we became inseparable partners in plotting our next road trip. We would embark on endless drives, scouring maps every weekend, seeking that perfect spot to set up camp and unleash our spirits of wanderlust. In these moments, we delved into deep conversations about our dreams for the future.

My background before meeting Ness was in building and architecture, and Ness was immersed in fashion and sales. Together, we yearned for something novel and exhilarating to sink our creative energies into, even though we had no idea what that was going to be. All we knew is that we wanted to be together, and outdoors.

Truth be told, Wolf Bear Collective didn't originate from any brainstorming sessions. It came to life through immersive experiences in nature. Deep in the landscapes of Japan, the Philippines, the East Coast of Australia, England, wherever our feet trod, our thirst for adventure was a constant companion. And then, it happened— The Wombeyan Caves.

As we sat on the ground, next to a crackling fire, thawing out after a swim, savouring the crispness of many cold beers, everything became unbelievably clear. It was there, amidst the caves, that our purpose crystallised.

We yearned to share the firsthand experiences we had gathered along our countless journeys. Our mission centered around safeguarding our planet and kindling a spark of inspiration within others, urging them to seek adventure. That moment in the caves became the genesis of our where we are now, forever known as the light bulb moment, and it wouldn't be for another 18 months until the first tee was printed.

It all started with a dream: to revolutionise the world of fashion by creating a sustainable clothing line that is both practical and timeless. Armed with a second-hand screen printing press, a stack of old t-shirts, and a passion for change, we embarked on a journey to make our dream a reality. We've made significant improvements to our printing techniques, moved into a bigger and better space, and expanded our team to include like-minded individuals who share our commitment to sustainability and innovation. Yet, through all the ups and downs, our core belief has remained the same: that simplicity, longevity, and beauty should be at the heart of every garment we create. It is this belief that continues to inspire us to push boundaries, to challenge the status quo, and to make a positive impact on the world. Join us on this incredible journey and let's change the world.

We set out to create a company with an underlying message based around our climate, by creating more sustainable clothing, we saw that the industry as a whole was due a shake up. We are a unisex brand on a mission slow down the fast fashion industry, to give back to the environment and reduce our carbon footprint. We plant trees that filter the air we breath, clean the water we drink and to provide a habitat to a majority of the world’s terrestrial biodiversity seems to be the least we do. As a collective, we are making a change, and that’s why we plant 5 trees for every item sold.